Crowdfunding can be defined as raising funds from the general public usually through internet platforms in order to support a project started by an individual or an organization. Social media websites play a primary role in this regard, as individuals or organizations looking for funds use these websites to reach out to the general public. Instead of asking a small number of sophisticated investors for large amounts, crowdfunding allows an individual or organization to reach out to a large number of people for smaller amounts of money. Incentives such as profit sharing, free products and samples can also be associated with crowdfunding activity. Upcoming platforms such as iFunding give investors access to real estate investing via crowdfunding. This way, crowdfunding might change the way we invest in Real Estate. (more…)