Why Buy When You Can Rent?
Sharing allows us a deeper insight into the human spirit, which is a fact collaborative consumption thrives on. The term is used to describe a prevalent economic model that involves sharing, bartering, trading, renting etc. as opposed to ownership.
This has made access to goods and services way easier than ever before. Online consumers have grown smarter. Now it takes more than a flashy advertising campaign to make them go into a buying frenzy. Why would they, when they have peer reviews, social media and online forums that can give them a much more accurate evaluation?